The Window Shopper application creates a state of the art in-person shopping experience!
Start Your Free Trial!
Put yourself back into the shopping experince!
The era of online shopping has created a rapid decline in sales for traditional brick and mortar stores. Window Shopper is here to enhance the customer's experience and innovate the classical approach to shopping, putting the shoppers back into stores. The Window Shopper application utilizes augmented reality and geolocation technology to create an interactive shopping experience for the user.
The application's utilization of quick response codes enables the administrator side of the Window Shopper platform to experience up-to-the-minute analytics of their store's performance along with the store's best selling items. The Window Shopper platform is the hybrid between traditional and online shopping.
Window Shopper uses QR scanning to provide up-to-date inventory of select products.
Window Shopper creates an interactive shopping experience.
Window Shopper provides a list of local deals!
Data driven analytics are provided for the client side of the application.
I'll build a strong SEO strategy by using keywords through Google's Keyword Tool to identify each keywords search volume and create terms that are associated with my product, The Window Shopper. The website will also be setup to have a strong SEO strategy to ensure a high ranking in search engines. This will be done by using relevant keywords, image optimization, and the utilization of backlinks.
Social Media is key in today's world, so creating a successful social media campaign is important. I will collaborate with my team on the purpose of the campaigns we will use. Next I will figure out a plan on promoting the campaign on specific social media platforms. Within our campaigns, we will have eye catching and engaging video and graphic design content.
Aside from social media, one of the strongest advertising platforms is word of mouth. First, I must ensure that our word of mouth promotion is something buzz-worthy and relevant. When you can accomplish that, the product will generate enough organic buzz that will do the rest of the work for you.
This product has been produced as a project for the Digital Media Innovation concentration at Texas State University, and is not meant for actual distribution.
Hi, my name is Jake Fest. I created this website for the Window Shopper application. I utilized design thinking and agile methodologies with my team to complete this project for my digital media innovation capstone. I see great potential for this application and I encourage anyone to reach out to me with any ideas to further the progress of this application.